- Real time Faculty/Trainer working in MNC Organization
- 24*7 Live Server Access for Practice
- Practical Session with real time scenarios throughout the course
- Study Material document with snapshot
- Access to Live Recorded Session file
- Resume Preparation help
- Certification help document
Course Highlights:
- Digital Marketing Overview
- Digital marketing End to end process flow
- Website Creation through Blogger & Word press
- Search Engine Optimization (SEO)
- Google Ads (Adwords)
- Online Display Advertising
- Social media marketing
- Email Marketing
- Google Analytics
- Google Webmaster Tool
- Making Money from Blogger, Ads & Youbute
- Online Reputation Marketing
- Affiliate Marketing
- Content Marketing Strategy
- Using Digital Marketing Tools
- Start a Freelance Business Projects
- Become a Google Certified Professional
What will your learn in this Training Program
- What is Internet Marketing ?
- Importance of Internet Marketing
- Types of Internet Marketing Methods
- Why Industry most preferred Digital Marketing?
- Understanding the SERP
- Understanding Digital Marketing Process
- Google Search Engine Architecture
- Google Algorithm Updates
- Page Rank Technology
- Panda, Penguin and Humming Bird Update and its Importance
Internet & Search Engine Basics
- What is Digital Marketing
- Comparison of Traditional & Digital Marketing
- Benefits of Digital Marketing
- Digital Marketing strategy for websites
- Career & scope Opportunities in digital marketing
- Why Industry most preferred Digital marketing
- Implementing Strategies for lead generation
- Ways of Converting Traffic into Leads and Sales
Overview on Digital Marketing
- Types of Websites
- Registering Domain & Webhosting
- Basics of HTML/CSS/JavaScript
- Importance of Responsive Website
- Creation of Blog (Blogger)
- Creating Menus & Navigation keys
- Creating Pages & Posts
- WordPress Installation on Server
- Understanding the Dashboard
- Installing and customizing themes
- Content management in WP
- Adding a menu, widgets to the website
- Installing useful plugins for site features
- SEO specific plugins
Website Designing with Blogger & WordPress
- Introduction to SEO
- How Do Search engines work?
- Difference between White hat & Black hat
- Search Engine Algorithms
- Google Algorithm Updates & Impact
- Google Search Console
- Keyword Research Process & Tool
- Competition Analysis
- Understanding long tail keywords
- How to use Keyword for Website & Blog
Search Engine Optimization (SEO)
- Title & Meta Tags
- Importance of Anchor Text
- Creating HTML & XML Sitemaps
- XML Sitemap Sumission
- Image optimization
- Robot.txt and its Importance
- What is Broken link
- Customer 404 Error page
- Off Page Optimization
- Link Building Techniques as per latest standards
- Local SEO Strategies
- Penguin & Panda update recovery process
- Reports and SERP Management
On page Optimization strategies
- Introduction to Paid Marketing
- Google Ads (Google AdWords) account and billing settings
- Types of Campaigns
- PPC Campaign Setup
- AdGroups and Keywords setup
- Bidding strategies & Conversion Tracking
- AdRank, Quality Score Optimization
- Ad Formats & Ad Extensions
- Shopping Campaigns
- Dynamic search campaigns
- Display Ads Campaigns
- Remarketing campaign
- Video Marketing
- Google Ads (Google AdWords) tools
Search Engine Marketing (SEM)
- Introduction to social media marketing
- Facebook marketing
- Facebook advertising
- YouTube marketing
- Twitter marketing
- LinkedIn marketing
- Pinterest marketing
- Instagram Marketing
- Quora Marketing
- Document Sharing Site
Social Media Marketing
- What is Email Marketing
- Benefits of email marketing
- Basic terminology in email marketing
- Email Marketing Software’s
- Building email marketing strategy
- Building subscriber lists
- Designing Newsletters
- Types of Campaigns
- Reports and analysis
Email Marketing
- What is Inbound Marketing
- Inbound Marketing Process
- Content Marketing Concepts
- Landing Page Design Concepts
- Strategies for Inbound Marketing
- Tools for Inbound Marketing
- Using a CRM
Inbound Marketing
- What is Online reputation management
- Why business needs online reputation
- Focus areas in ORM
- ORM in Search Engines
- ORM in Social Media
- ORM strategy
- Tools for ORM
Online Reputation Management
- Online money earning strategies
- Success stories of online entrepreneurs
- Planning a website for Adsense
- What is Adsense (Google Ad)
- Types of Bidding
- Implementing Ads in a Website
- What is Affiliate Marketing
- Types of Affiliate Marketing
- Making Money using Affiliate Marketing
- Popular Affiliate Networks
Google AdSense (Ad) and Affiliate Marketing
- Purpose of website analytics
- Tools for website analytics
- Installing Google Analytics
- Google Tag Manager
- How to use Google Tag Manager
- Implement Conversion Tracking
- Basic terminology and KPI’s
- Audience Reports
- Customer Acquisition Reports
- Behavior Reports
- Goals and Conversion Reports
- Segmentation and Filters
- Freelance Digital Marketing Business Management
Google Analytics